Portfolio of Work
Selected client projects in business sales training
Each engagement here started with a specific sales challenge and ended with a concrete shift in how teams operated. These are not case studies polished for appearances — they reflect actual work, real constraints, and honest outcomes.
Restructuring a stalled mid-market sales team
A 14-person inside sales team at a software distribution company had plateaued — conversion rates on qualified leads had barely moved in 18 months. Through an eight-week group program combining live coaching sessions and individual call reviews, the team rebuilt their discovery process from scratch. The work focused on identifying where conversations were breaking down rather than adding more scripts.
Outcome: average deal cycle shortened by several weeks; team reported greater confidence in handling procurement objectionsA sales director preparing for a new market vertical
Before moving her team into financial services, a director from a manufacturing-adjacent firm worked with Skovren one-on-one over six weeks. The sessions focused on translating her existing relationship-selling instincts into language and positioning that resonates with regulated industry buyers. The difference between sectors is less about tactics and more about how risk is framed — that became the central thread of her preparation.
Outcome: first three meetings in the new vertical resulted in two active pipeline opportunitiesBuilding negotiation fluency across a regional sales group
A retail franchise group across four provinces enrolled their store-level sales staff in a customized group program covering negotiation fundamentals. The sessions ran live online with breakout simulations, and each participant tracked one real negotiation scenario between classes. The structure kept learning grounded in actual work rather than abstract exercises.
Outcome: participants reported handling pricing conversations with less hesitation; three regional managers continued individually
What makes these engagements different from standard sales courses
Every program at Skovren is structured around the actual sales scenarios a participant is currently navigating — not a standardized curriculum applied uniformly.Group sessions are kept small enough that instructors know each participant's context. When one person in a cohort is struggling with pipeline qualification and another is stuck at contract review, both problems get addressed in the same session through structured peer discussion. The group format works precisely because the variation in experience levels creates richer dialogue than any single-level class can produce.
Individual sessions follow a different rhythm. Participants bring active deals or recent losses to each meeting, and the conversation builds from there. Over time, patterns emerge — and those patterns, rather than generalizations about sales methodology, become the basis for lasting adjustment. Progress is rarely linear, and the programs are designed with that expectation built in.
Desmond Acheampong
Sales Coach
"The hardest part of sales coaching is staying honest when a participant is doing the right things but the market simply isn't responding. We work through that together rather than looking for a technique to fix it."
Liriel Vanthorpe
Program Director
"Most participants arrive expecting a framework. What changes them is realizing that their existing instincts are mostly right — they just need to slow down at specific moments in a conversation and trust what they already know."