Business Sales Programs
Sales skills that hold up when a deal gets difficult
Skovren delivers live online instruction in business sales — from cold outreach through closing and account retention. Sessions are built around real-deal scenarios, not slides and definitions. You work on your actual pipeline, your actual objections, with an instructor who can push back in real time.
What the programs cover
Four distinct skill areas, each with its own track
Most sales training tries to cover everything in one push. We separated the curriculum into four focused tracks so participants can work on precisely what is limiting their results right now. Someone struggling with prospecting has a different problem than someone who loses deals at the proposal stage. Lumping them into one program usually means neither gets addressed properly.
Each track runs with a dedicated instructor and its own practice materials. Participants in group cohorts move through structured weekly sessions together; private learners set their own pace and bring live deals to each session for direct coaching.
01
Prospecting & Pipeline
Cold outreach, warm referrals, LinkedIn sequences, and qualifying frameworks. Participants leave with a written prospecting rhythm they can run the week after the session ends.
02
Needs Discovery
Question design, active listening frameworks, and how to surface unstated priorities that shift deal outcomes.
03
Negotiation & Closing
Handling price objections, structuring proposals, reading buying signals, and navigating multi-stakeholder decisions.
04
Account Retention
Renewal conversations, expansion selling, and building internal champions who advocate for continued engagement.
Group cohorts and private sessions — structurally different programs
The format changes what is possible. Group sessions create peer pressure and shared reference points. Private sessions let you slow down on exactly the skill that is costing you deals. Each has genuine advantages depending on how you learn and what you need right now.
Group Cohort Sessions
Cohorts run with 6–14 participants and a fixed weekly schedule over 12 weeks. Each session is a live call with role-play, case review, and structured debrief. The group format matters: participants hear objections they have not encountered yet, practice pitching to skeptical peers, and build peer accountability that outlasts the program itself.
Private One-on-One Instruction
Private sessions are scheduled around your calendar and focused entirely on your specific situation. Before the first session, your instructor reviews your current pipeline, your typical deal structure, and any recorded calls you want analysed. Work moves at whatever pace the material requires — there is no cohort timeline to follow.
Tibor Fekete
Prospecting & Pipeline
Ran enterprise outreach at a SaaS firm for eight years before moving into instruction. Focuses on written sequences and qualifying efficiency.
Renata Oláh
Negotiation & Closing
Background in professional services sales where multi-stakeholder deals were the norm. Works extensively on proposal structure and late-stage objection handling.
Astrid Vanhanen
Account Retention
Spent over a decade managing high-value client relationships across the financial services sector. Focuses on renewal strategy and identifying expansion opportunities early.
Common questions about the programs
Do I need prior sales experience to join a cohort?
No specific experience level is required, but cohort programs move at a pace that assumes participants are currently active in a sales role. If you are preparing to enter sales for the first time, private sessions allow the instruction to be calibrated more carefully.
What does a typical private session look like in practice?
Sessions are 60 or 90 minutes depending on the track. Most begin with a short review of work done since the last call, move into skills practice or deal review, and end with a concrete assignment for the week ahead. The rhythm is deliberate — spacing practice out matters as much as the session itself.
Can a sales team enrol together in a group cohort?
Teams of four or more can arrange a private cohort where all sessions are specific to their product, market, and existing process. Contact us directly to discuss the structure — team cohorts are scheduled on request rather than on a fixed calendar.
How is progress tracked through the program?
Each track has checkpoint exercises at weeks four and eight. Participants receive written feedback from their instructor after each checkpoint. There is no graded exam — the measurement is whether the participant can demonstrate the skill under realistic pressure, not recall definitions.